Profit-Based Web Writing: 4 Steps to Increase Your Sales
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Profit-Based Web Writing: 4 Steps to Increase Your Sales

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Summary:

You’ve figured out the value you offer to your customers, but how do you turn a profit list into a compelling web page that attracts visitors to the market?


You’ve figured out the value you offer to your customers, but how do you turn a profit list into a compelling web page that attracts visitors to the market?

I recently wrote an article on how to identify the value you offer to your customers . This article urges business owners and retailers to think and value more than planning when writing their blog posts.


What the article did not cover was how to write a web page as soon as they realized their value. This is what this story is about. (It gives you a few templates you can use to make your job easier!)


As a website writer, most of my work is on a completely new website. The client has a general idea of ​​what they would like to offer, but they need someone who can edit their information and create a website (and web design) that engages their readers. So over the years, I developed a strategy to do this successfully. There are four main types:


1) Find out its value


2) Find out how you get these benefits


3) Put your benefits first


4) Write content


Although this article deals with Step 1, it usually involves steps 2, 3, and 4. 


Step 1 – Discover Your Value


Besides the brand, most websites are for sale. Customers don’t know what you can do; they want to know what you can do for them. This means that the first question to ask yourself is, “What value can I offer my clients?” This is usually the first step in determining the main message to deliver.


This does not mean that your website should not describe your products and services. You just have to want to make sure it describes them to your customer’s advantage. But knowing the value of it is beyond the scope of this article. If you would like to learn more about how to benefit your customers


STEP 2 – Find out how to get these benefits


Of course, you can’t just pretend it’s worth it and stop there. You must agree to this statement. On your website, you will want to convince your audience that you really offer these benefits. Everyone can say they offer benefits, but few can say so clearly.

From step 1 you will get a list of benefits. Now you need to think about how to get the most out of this list. This is where you start to talk about identity – price, product power, distribution channel, competitors weaknesses, external factors, USP, etc. It helps to create a table with one column for the values ​​and one for the attributes that provide the values. 


You will probably find that this process is easier than finding the value. In fact, you may already have written a lot of this information. If not, there is a good chance you are well aware of it when you think about its benefits.

TIP: If you are having trouble identifying a support feature, before you finish the table, try listing anything you can think of that relates to what you are doing and how you are doing it. Don’t worry about this process. Just make a mental note on a piece of paper, white boards, Word documents, anywhere … don’t leave anything out, even if it seems unnecessary. (It will surprise you that even small details can become important as soon as you start with the benefits.) If you start to get lost, think back to the question you are trying to answer: how to make a profit list you. to your customer? Once you’ve completed your brainstorming session, read it and decide on the value of each of the features it offers.


Step 3 – Put your benefits first


Now that you know everything you can say, it’s time to know what and where to say it. This is where your value table comes into play. Read your list of benefits and prioritize them based on how much they like your reader.

The reason for this? Priority determines whether a person is popular. The best value should be defined on your site.


TIP: Be aware that your list may include benefits that everyone in your business department may qualify for. In other words, they are not only for your business, but applied to the type of service you provide. For example, if you sell a content management system (CMS) for building a website, you might list “Better Management for Vendors” and “Low Cost and Update Content” as benefits. Any CMS vendor can get these benefits, so you should ask their most important questions. They will separate you from your competition. Any benefits can be beneficial if you don’t have your competitors using them, or if you think you need to educate your customers a little before entering into a defined company advantage. Step 4 – Write your content


So now that you know what to say, it’s time to decide how to say it. These three things are:


i) Purpose – What is the purpose of your site; plans or benefits?

ii) Design – How to organize your site so that your customers read your best value?

iii) Keywords – What keywords would you use to make your audience feel better (in search engines)?


Articles


What is the theme of your site; plans or benefits? The answer to this question lies in identifying the audience. If your audience has a little knowledge about the type of product or service you are selling, the key is features (e.g., processing speed, turnaround time, working time, expertise, credentials, bulk product, etc.) . But make sure you talk about their value, and make sure the identities that have the most value are the most important. Here is a simple example …


Good widgets offer:


– Standard operating conditions – greatly reduces the complexity of your IT equipment


– Improving low-cost systems to stop – provides significant reductions in total property value ”


In cases where you are selling to an audience that knows little about your product or service, take advantage (for example, if you are selling technology for a non-target audience technology).

Here is one simple example, translated for a novice audience …


Good widgets offer:


– Complexity reduction of IT infrastructure – We can implement a work environment environment for your organization


– Total cost of ownership – We can upgrade your IT to a cheaper capacity system.


Nhazi


How to organize your site so that your customers will read your most interesting benefits? The answer is, short and sweet. And make it easy to research. It does not mean that you have to reduce plans or profits. You only need to customize your site to receive your information.


While each site is different, as a general rule, it is best to show your main features and benefits on your first page. Collect them – preferably using bullet marks, but at least, highlight them so your audience can read them (e.g. boldness, punctuation, color, links).


Then link through any features collected or get detailed information. Try to keep each page around 200-400 words. 


TIP: In situations where you want to incorporate the features and benefits of your domain (rather than defining your offer), your home page is usually the best place to do it. From there, you can access a second page that collects the features and benefits of your gift.

Conclusion


Web pages are more than just words of wisdom. It is important to find out the benefits you offer to your customers and that you can convince your customer that you actually offer those benefits. Expect the tips and tools provided in this article to help you create a turning point website.

Good writing!

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