Letters for sale!
Step-by-step instructions for writing powerful marketing letters that provide results. Fill in the tips, strategies and strategies that translate letters, emails and instant messages into high-end marketing tools. Learn how to overcome sales barriers by engaging in the deep motivation of potential buyers. Identify the three most important aspects of your offering, how to get potential marketers involved, and how to organize important recent ones that turn prospects into customers.
Market value fills the average customer. So, if you are selling a product or service to customers who are tired of modern advertising, if you want a marketing message to produce results, you will need a step-by-step strategy that removes barriers. ways to succeed. The plan that crosses the head goes straight to the heart.
If the heart is, the brain will follow it.
Shopping is often emotional. Whether it’s a small piece of paper or a plain piece of paper, the emotional impact of shopping. Reality, clarity and the like are used to support the decision, as soon as it is made. Which means everything in the sales letter, every sentence, every sentence should impress your customers.
The simple fact is that there are only two emotions that really motivate people: the promise of victory or the fear of destruction – the fear of destruction being strong. For example: Give the option of the name: “Save money on legal fees”. Or “How to avoid being a judge”. The latter will be able to get a better answer. Promising the promise of victory and the fear of loss is a seven-pronged emotional impact or basic human needs. Whatever your product or service is, to be effective, your business visit should address as many of these needs as possible:
• Safe storage
• The right way
• Personal satisfaction
• Free time
So how do you get them to work? How do you do from head to toe? What is replica paradigm? Imagine that you are in a baseball field facing a white-collar audience. It’s a game of the century, nine minutes, upside down. That you have a peanut bag that you have to sell or the boss will burn you right away. What can you do to attract their attention? Screaming “peanut?” “
Start with the verb “2×4”
You will strike them in the head with an emotion. That also means you should start with an envelope. Remember – gain or loss – it must be there outside, be confident. (When was the last time you ran to open a simple white envelope?) Two examples:
Gain– “We put the miracle of making money on this envelope.”
Death – “Throw that away and work hard for the rest of your life.”
IT’S OK. What do they see when they open the letter? Tired paragraph about your boss in the company? Desperate phrases about promise, innovation and dedication? Phew. In a circle it is fine.
It’s time to focus on our motivators – gain or loss. Again, that must be the subject of a story they will never forget. And that had to strengthen the title so that they tore the envelope. Both names must match their message and their emotional state.
For example: “Eventually you read this letter, and you will become rich. “
The next is the most important copy. What to say to ask them for your product. For this, we immediately enter into the customer’s emotions, looking for a showcase for the full market.
What is the problem?
Some time ago, McDonalds won pants over its competitors. Burger King took over a large media company and made a lot of money. They have tried everything – secret food research, extensive competition, toys related. Nothing worked. Eventually, they sent out newspapers, organized groups to focus on and stop people literally. Do you know what they found? It’s not what shoppers like, but what they don’t like for burgers. For one thing, the main burger is a nice “factory made” item with everything in it. Some people love pickles, others hate onions or mayonnaise. This is the “problem”. The solution is simple: burgers are made to order, followed by the now-known “Have Your Way”. The key is to find and take advantage of your customers ’problems. And make your product a hero.
Life without your product – misery
So, you have gained the attention of your reader. You have identified their “problem”. Now is the time to remind them how this problem affects their lives. If you are selling a cordless electric mower, you will want to remind them of all the headaches of their old gas mower. Like wind blowing, finding gas power, picking it up at the bus station, delivering the scent gas into the car, perhaps spilling gas on the carpet. Once home, there is the tedium of pulling the start motor until your arms are like a water noodle. At the risk of fire of gas capacity in the parking lot with children playing beside it. The point is, you want to take an awesome picture of life without your product.
Life and your products: complete happiness
Now that you’ve captured the attention of your readers by making them feel the pain of life without your product, it’s time to figure out your solution. This is where you can introduce yourself to your product or service briefly. The gas will no longer run out, there will be no smelly gas in your new car, and you will not pull the trigger until your arm falls off. Just turn the switch on and you are ready to cut. Put it in your electrical outlet and charge overnight. Your worries are over. You go on and on, frustrating the fact that your product or service is the perfect solution. At this point, your reader may ask, “It’s interesting, but who thinks you can solve my problem?” I have never heard of you.
This is where you build trust by outlining the key factors that build trust in you and your business. You can start by listing a few testimonials from satisfied customers. If these come from people in your industry who know your prospects well, that’s fine. And if you can get photos, phone numbers, etc., it will add even more to your trust. This is also a time to report on the length of your business and any news about your company and / or its products that appear in local or national media (these can be particularly useful, as they and ‘an impartial source). ).
Now that you have stopped fearing them and a stranger is shopping, they will want your product or service completely compromised. This is where you go into detail. But now is the best time to do it because you have established trust. They won’t care about who you are, but what you can do for them – how to solve their problems. Absolute value, not strategy
A major caveat here. Do not let your reader go into “Featurespeak”. It is easy to do and that is what most ignorant writers fall into. Featurespeak is for your customers, not your prospects. Avoid things like “our new cordless electric motor comes with an X9T Autoflex controller or Zenon PT600 battery. It is better to say, “Our new electronic handpiece fits your height quickly for maximum comfort. Or “The recharged battery lasts 5 years without replacement.” If your product or service has more than three important benefits, list them in bulk to make them easier to read. Give them a gift they cannot refuse
This is an important part of your sales letter. Your gift must be attractive, appealing and fast. You want your reader to say, “This is a big deal, I have nothing to lose but my problems.” Try to combine the big 3 in your offering: unbeatable price, status and freebie. For example, if you sell a cordless electric motor, what you are offering may be a reduced business price, lower interest rates, and a razor blade. by adding a product or service – for an electric motor this may be an extended warranty or safety mirror. Promote that by the attractive benefits of the products or services to be offered.
Use the promise of purity
There is a small voice behind the head of each customer turning, “Buy this and you will not be disappointed. So, make sure your gift does not block bullets. Take the risk of buying. Give the strongest promise. It. tells your reader that you have confidence in your product or service. Sufficient to support it with strong promises. Do not be afraid to make the final promise.
So, they read your letter and are confident that your business and your product or service can solve their problem. They want to buy. The spirit is willing, but the flesh is weak. It is time to bring to our core motivation: the fear of death. One way to use this music is to convince your reader that because it is so good, only a few mowers are left. Either the extension is granted only for the next few days, or for the next 50 customers. Our old motivation – value – can also be used here. For example: “Buy now and get a FREE $ 20 gift card!” “
Call to be done – KISS
You and your staff know what readers should do to buy your product or service, but your readers are overwhelmed with daily gifts. And each supplier has a different buying process. Give them a break and walk them through the ordering / shopping process. And KISS (make it simple, stupid). Use simple programming words like “Upload the phone and call now!” If your phone number has an attractive theme or company name, always enter a digital phone number. If they have to fill out a form and send it, say so. And if possible, use large print in your own style, especially