A Complete Beginner’s Guide to SEO Content Writing
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A Complete Beginner’s Guide to SEO Content Writing

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A Complete Beginner’s Guide to SEO Content Writing


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Copywriting has once again transcended its habitual form and practices in the new Internet age; Copywriting, used by professional SEO business, is also known as Internet Content Writing, Web Content Writing, among other terms.


This article will try to inform you about the basics of copywriting and its advanced application in the SEO aspect. This article aims to provide beginners in the search engine optimization industry with a detailed yet friendly guide to writing SEO content, as well as provide more advanced copywriters with a guide to remind them of the various tricks that may be available.

This guide will be divided into the three parts of the copywriting process: the before, during and after. This is the first part of the guide which covers the things a copywriter should do BEFORE writing the copy. The following parts will be posted separately due to size.


Before writing


Before writing, you must first know the purpose for which you are writing that content. Your purpose must be clear and defined so that there are no misunderstandings that could confuse your readers. Is writing for sports? Is it for entertainment? Is it educational? These things should be clear in your mind before you write your copy, so that there is a natural flow as you write.

Another thing to consider is knowing who you are writing to and who are the people you want to get your message across. Getting to know your audience will give you many benefits: people with different cultures only respond to a specific approach you use, technical terms would be very mundane when talking to beginners, while detailed and explained details would take time for experts. The internet is used by a large network of people, and your target may only include a very small minority. It’s important to target your goal effectively if you want more conversions (by converting site visitors into customers) on your website.


Resource information


Knowing the correct information will surely give you the correct results. Knowing what people want and what they are looking for will be one of the keys to being successful in this business. One of the things that can help you gain this information is through case studies, polls, and polls that can be found on the Internet. Most of these studies provide general demographic information about Internet users. If you’re lucky enough (as it’s not recommended), you might even come across information on search habits from different demographics.


Once you have decided to use particular information from the Internet, make sure it comes from a reputable author or source. Incorrect and inaccurate data is proliferating on the internet and it happens that you may be misled by others to use it, so make sure that the articles or studies you are about to use are made and conducted by certified educational institutions or well-known private companies. so you have no problem with its authenticity.

Another effective source of information on the Internet are pages that rank high in search engines, especially those related to yours. Analyze and learn the effective things they have done to increase your PageRank and apply them to your work. You can also check the pages of your main competitors, you can learn a lot from them, but be careful not to copy your stuff as it is, as they will constantly check your competition. Copyright guidelines are finally reaching those who replicate content and end up blacklisted by major search engines.

SEO forums are also helpful in guiding you on the latest trends in the search engine optimization industry. Experts often flock to these forums to discuss business tricks and trends. Also, on these forums you can find new updates and trends in search engine technology and algorithms, so it is highly recommended that you take a look at those forums. However, forums can be too complicated for beginners, as the terms often become too technical for even experienced users to understand.


Beyond words


Now let’s get to work! It’s time to find out which keywords and key phrases you’ll be using for your copy! The key words and phrases will be the ones you will use and try to integrate into the entire copy. It would be the bait you put on your hook to lure and hopefully capture your potential customers.


First, you and your client should discuss (if possible face to face) the keywords and key phrases you want to use for the text. It is important that they brainstorm so they can stay brand loyal and have an effective option to use in search engine optimization efforts. You can use different keyword tools found on the web, such as Keyword Discovery, GoodKeywords, WordTracker, Overture, etc. (Usability and effectiveness issues will be dealt with separately). These tools can be downloaded or used directly on the Internet if you decide to use them.

When choosing keywords or keywords, remember to start and use popular but “not so competitive” terms as it would be very difficult to compete with more established websites if you are just starting out. The tools mentioned above will help you determine which keywords or phrases you might be using.


Single-word keywords are very difficult, if not impossible, to compete with as they would have more general reach than keyword phrases. For example, if you are trying to write content for a company that sells educational toys, choosing a keyword like “toys” would be a stupid idea, as search engines would return about a hundred million results for that particular keyword. , while they changed it to a key phrase like “student toys” or “educational toys” it would only get about five million views. This means that the chance of a web browser accessing your website would be 100,000,000: 1 under the keyword “toys”, while choosing the keyword “educational toys” means a probability of 5,000,000: 1, which increases dramatically. your chances of being visited. Additionally, customers are more likely to refine their searches, as using or typing a single word would mean being bombarded with a lot of unwanted information than they need, costing more time and effort. Your keywords should specifically target (1) the product or service you offer and (2) what people actually type each time they use search engines to search for products and services like yours. A good example would be when writing content for a company that sells brick kilns, you shouldn’t optimize for the keyword “brick kiln” if most people actually type “brick kiln” when searching for such. equipment. There is no point in optimizing for the term oven when most people opt for the type of oven, as few, if any, will search for the term oven.


You also need to identify and discover various words and terms that are closely related to the keyword or key phrases. Some key terms and phrases are so closely intertwined with others that one group associates them with a particular field while another chooses to associate them with something else. A good example would be cosmetic surgery. Cosmetic surgery is a medical procedure, so it can be considered as something related to medicine and surgery, while it is also correct to say that it is related to cosmetics and beauty. Since the fields of medicine, surgery, cosmetics and beauty are popular fields, optimizing both cosmetic and surgical appearance of the Aesthetic Surgery keyword phrase would generate more keyword results for searches by people on both. sides of the spectrum.


Another thing to consider is integrating local or equivalent terminologies for your products or services by optimizing for keywords or phrases. A “lift” in the US would be a “lift” in the UK, a “truck” in the US would be a “truck” in the UK, the list goes on. When trying to sell products or services for a huge, demographically diverse company, you need to optimize for both groups, as each will tend to search for the more familiar local term. Better yet, you can create different sites for different demographics, replacing particular keywords and phrases; allowing you to satisfy both of you.


Also, it would be wise to consider entering regional information or regional keywords or phrases. Integrating regional information along with keywords and key phrases allows users who prefer more specific searches to visit your website. You will also benefit from limited competition due to more specific research. Most people looking for products and services on the internet would certainly prefer to find what they need locally, so adding local regional information would certainly be of great help to you and your prospect. Another benefit is that you can add another keyword – regional information – to the existing keyword or keyword phrase. For example, instead of “plumbing services”, add “Atlanta” before “plumbing services”. This would give you an edge over your competitors, as it would profoundly diminish your competition.

About the content


Now that you have the key words and phrases, you will need time to plan the overall goal of the

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